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Monthly Archives: August 2012

CHOOSING A FLAG BANNER? – 10 important things to consider

  1. What catches the eye is movement and colour.  Waving feather banners offer better effects than static or flat flags.  Bright colours jump out quicker than paler ones.
  2. Too many colours in a banner message make the design too busy and harder to read.  K.I.S.S.
    Word & image banners

    Bold, Bright, Large Scale WOW!

  3. Contrast is a must.  Mix dark cool colours with hot bright colours.  E.g. orange with yellow tends to blend (too similar), whereas beep blue or purple with bright yellow makes a crisp and sharp message.
  4. Ask for BOLD, large-scale graphics and lettering.  Smaller details become invisible on a waving flag / feather banner.
  5. People are WOWED by large scale.  Your business needs WOW!  Small sizing can easily be missed.
  6. Things become very small, very fast with distance.  If you want to be visible, and have your banner readable by fast-moving traffic, it needs to be BIG.
  7. Small lettering is not very readable.  Distance becomes a problem when the feather banner is moving.

    USA export banners

    CARE! - make your message COUNT!

  8. Using dates on a banner limits the usefulness to that one year.  Leaving it undated increases its usable lifespan.
  9. Flag cloth varies from polyester and 200 Denier Nylon through to satin and cheaper polyester.  Each fabric has a specific purpose, with the cheaper polyester offering the shortest lifespan, and unsuitable for long-term street banners.
  10. Weather is the enemy of all flags.  The waving of the banners to attract attention also causes wear on the fly-edge.  This is not a fault or failure of the feather banner; however banners with hems or edge-binding can be trimmed and re-edged which will extend their lifespan.  Cheaper polyester is less likely to be repairable.

These tips come from a variety of sources – including Flags of all Nations plus this no-holds-barred view on longevity from Mr. Flag.  Additional content from Carveth Kramer, USA.

Linda Sanders works as fabric artist & Creative Director for OzFeathers in Australia.

Flag Banner, Feather Banner or Teardrop Flag? How to Choose the BEST Waving Flag as Your Sign!

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A static, flat sign or waving fabric banner?  Ideally, both.

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A sign tells customers what you do and your business name, but waving flag banners flamboyantly call out “Come over here!” and “I have something you want!”

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Why would you choose waving feather banners over flat teardrop banners?

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When held rigid with a frame, a teardrop-style banner becomes another (fabric) sign.  Signs are often missed by fast-moving traffic.  They’re great for close-up viewing but less easily seen by zoom-zoom traffic.

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While flag banners are also fabric, they’re actively waving, are brightly coloured, and nicknamed “Feather Banners”.

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Why “feather”?

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Because they feather in the wind.  Mesmeric, joyful waving, like waves on the ocean.

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Come over here…” …“Come NOW!” they command!

Marketing banners customised messages

Five metre tall waving billboards for Pizza, Yoga, Cafe & more!

Will Bali flags work to advertise my business?

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Bali flags are ideally suited to gentle, tropical breezes – not rugged Australian brisk days.  Bali flags are cotton, lighter strength, cheaper, and easily available in Bali for relaxing Bali conditions.

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Do business owners need the added worry of having to constantly update & refresh?

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Australian winds & UV rays can be harsh; Bali flags tend to have a short life.

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Are there different types of feather banners for indoor versus outdoor use?

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Different weather conditions require different grades of fabric and protection.

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Lightweight fabric and printed both sides suits indoors for use with display lighting.  When placed outdoors, sunlight does not highlight the design and so messages appear dark.

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For outdoor use specifically ask for heavy-duty SolarMax flag nylon, as its strength and durability will withstand Australian conditions better.

Longer life = replace less often and $ave money!

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How many cars drive past your shop every day? Every single one is a potential new customer.

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Advertisers say the Rule of Nine means we must SEE a message up to 9 times before acting on it.  Making that message WAVE will increase the chances of every day results.  Check with happy customers, Harding’s Naturopath to see how.

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Feather banners, waving in all weather, no sick leave or holidays, always polite to customers = Brilliant Marketing Banners.  Clever!

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CONCLUSION – Why are feather banners by OzFeathers so BIG? – Simply, we guarantee results!