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Monthly Archives: January 2013

WHY WE RAISED OUR FLAG BANNERS WHEN Santos “TOUR DOWN UNDER” RACED THROUGH WILLUNGA & ALDINGA ON AUSTRALIA DAY 2013

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Australia Day means something different to all of us. Some bake Anzac biscuits, some arrange backyard cricket (GO! Brett Lee and Ricky Ponting!), and other families head to their local beach.

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When Santos Tour Down Under’s Stage 5 raced through Willunga on Australia Day 2013, we chose to go to Aldinga Beach.  Not to avoid the excitement, but to start some of our own.

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Perfect light breeze, slight cloud cover, temperature of 24C anticipated, would make it the ideal day for Australia Day celebrations on Aldinga Beach, which is a drive-on beach.

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Kevin released “Spike” from his travelling bag, who offered mild amusement for some and consternation for others.  “What is it?” and “Why’s he tied to your car?”

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SPIKE, not a kite, not a flag banner, just a... SPIKE!

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We were at the beach by 9:30am to set up our artistic beach flag display, which meant we didn’t encroach on existing family “plots”.  (It’s best to get to the beach early on Australia Day to reserve your area, not forgetting space for the family cricket match.)

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Thirty-two ground stakes were hammered into the sand at one metre intervals.  Ouch!!

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The feather banners came out of the bag in random order; watchers had no idea of the end result until we’d almost completed the assembly.

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Slowly… purples, blues, ochre, red and ruby released our theme of Uluru AND the Opera House.  Adding two Australian Flag banners, completed the patriotic picture.

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Happy Birthday Australia 2013.

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Australia Day waving - G'day to the World watching Santos Tour Down Under 2013

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Total area of our mural art was 160 square metres = 32 metres x 5 metres.  As the sun peeped through, the waving shadows added a 3rd dimension.

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The Tour Down Under peloton was due past our location three times, at approx.. 11:38am, 12:38pm, and 1:38pm. Three chances for possible world TV coverage.

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As we waited, Kevin lofted our three owl kites (from Gomberg Kite Productions).  Most definitely owls, right?

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Is it a duck? Is it a chicken? NO!... they are OWL KITES!

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Overheard from passers-by:  “wonder why there are two owls and one chicken?” and “look at the ducks”… Okay, it was Australia Day; some were definitely in high-gear-party-mode!

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Seeing the peloton race past for the last time (Simon Gerrans ultimately the winner of Stage 5 – GO! Australia) was our signal to pack up the flag and banner display.

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15 kgs of fabric plus 3 kg bag, 8½ kg of ground stakes, 16kgs of telescoping fibreglass banner poles, a 3kg mallet, and some kites… thank goodness we were able to drive the equipment onto the beach!

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Hauling ourselves AND an additional 50 kgs would have been a job for Superman!

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PS

The Advertiser/Sunday Mail’s Sports Photographer, Sarah Reed, snapped the perfect image of the cyclists with our scenic beach flags in the background, earning her the Award, “Photo of the Day”.

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Congrats to Sarah, and if you still have your Sunday Mail, check out Page 77!

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We’ve since heard that SkyTV, UK showed clear race footage with shots of the gorgeous beach (great for tourism), and positive TV coverage was seen in Queensland and Northern Territory.

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Shame, we never actually set our own TV to record the live coverage…  Maybe in 2014?

MESMERISED BY COLOURS OF COLDPLAY… Music, an Added Bonus!

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Have you seen Coldplay’s 2012 LIVE DVD with their stunningly bright colour splash?

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Bet you couldn’t take your eyes off the screen when all the colours lit up the stage?

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And, when the bracelets were turned “on”, did the flashing and waving cement you to your seats, too?

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Awestruck.  Gobsmacked.  Riveted.

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Like the impact of a fireworks extravaganza, but without the after-smell?

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Wikipedia said of this show: “Coldplay wanted it to be an explosion of vivid colors as a counterpoint to the subdued color palette of Viva La Vida”

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Well, it was.  It had me pinned.  A captive audience.

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Pretty much what every business owner or Community Event would like to see happen with their visitors… to catch their attention and WOW! them into total admiration.  (Making the business or the event STAND OUT in its own field.)

Feather Banners SHOWCASING local businesses

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Feather banners have been described by users in this way.  “We want traffic to see us as bright and vibrant”.

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Or, “we can’t paint our building… but we CAN add colour splashes to the outside.”

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Some of OzFeathers’ customised flag designs have had unusual colour combinations – but isn’t it the unusual which STANDS OUT??   The Willunga Waldorf School’s Rainbow Room describe theirs as “Big, bold and beautiful.”  Rainbows are stunning, fact.

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Kulpara Laser Lec (laser engraving & electrical services on SA’s Yorke Peninsula) told us their banner flag is “easily visible from at least 300 metres by vehicles” – which is handy on a main highway!   (Traffic safety is important and slow-down time a key issue.)

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“The most cost effective way to make a Club Stall stand out at any event” is why Steel City Drag Club from Whyalla likes their banners.  Check out the Gallery photos from Max Cranes Tri Series Round 3.  Club Secretary, Mandy Harding, wrote “you would be silly not to invest in feather banners.”

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Colour combination ideas for flags may not come naturally to business owners.  In business, the focus is more than likely on the bottom line each month, or how to maintain a steady flow of customers.   Not a problem for us.  Designing flag banners is what we’re good at!

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OzFeathers’ design team have worked from logos, a colour scheme, a phrase or even photo images of objects / styles / shop front and worked magic.

"Merman chases dog" - kites on Feather Banner

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Kite friends from American Kitefliers Association have been known to send images of their favourite kite, and we’ve created eye-popping designs for displaying at their regular outdoor festivals.  Banners are the ideal way to show the public which kite artists’ designs are being showcased.

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It’s all about being SEEN and being REMEMBERED.

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The bottom line, successful sales, customers willing to buy, cars in the car park, traffic slowing down to pull in = all rely on someone SEEING your location.  Colour WORKS!

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Splashes of vibrant colours, waving and bouncing, glowing in the lights… Feather banners do sound a little like a Coldplay music concert, but sans music!

WHY KERMIT SANG, “IT’S NOT EASY BEING GREEN” a.k.a. PANTONE’S COLOUR OF THE YEAR 2013

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The Pantone Colour Institute is considered by many to be the world authority on colours.

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“Green is the most abundant hue in nature — the human eye sees more green than any other color in the spectrum,” Leatrice Eiseman from the Institute.

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Read more: http://newsfeed.time.com/2012/12/10/pantone-names-emerald-as-color-of-the-year-for-2013/#ixzz2GVQ82z9F

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OzFeathers’ flag banner designers may not always agree with their choices, but we LOVE all the benefits of bright colours when it comes to BEING SEEN.

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The Institute’s official choice for COLOUR OF THE YEAR in 2013 is Emerald.  We also like working with this colour, which in flag nylon fabric is known as Irish Green; the colour of shamrocks, lush grass, gemstones and is used in the Irish flag.

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Green can energise.  Green can be Heritage too.  It’s sophisticated and radiant.  There’s elegance about green – it isn’t brash or proud, nor is it insipid or shy.

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Kermit the Frog sang his heart out about being green, but here’s what we think.

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When we mix emerald (Irish green) with other bright colours in our flag banner designs, the results are BRILLIANT!

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Feather Banners in Green

Not easy being green? - sure it is!

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Green helps red lettering stand out and stay vibrant longer. Messages LIVE longer.

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Strawberries on a black background are lifted with splashes of green foliage.

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White lettering on green JUMPS out when outlined in black.  Or, simply choose black lettering.

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The sunlight shining through the flag fabric makes everything glow!

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DID YOU KNOW? –

Green holds its colour longer than pink and orange.

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Green doesn’t fade into the background like yellow does.

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Green’s brightness outlasts that of red.

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This shade of green gave its name to the Emerald City from the Wizard of Oz, and coincidentally, our name is OzFeathers. (We’re Australian, from the Land of Oz… wink!)

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Last but not least, our favourite cocktail drink is green – Midori – so it has to be the ideal colour for feather banners in 2013.

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