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Monthly Archives: May 2013

LOOK WHO USES A FEATHER BANNER – The Hon. Leon Bignell MP, ALP Member for Mawson

 

The Hon. Leon Bignell, MP for Mawson SA, features his feather banner at all his outdoor meet-and-greet sessions, and is so happy, he sent us this photograph to prove it.

 

OVER HERE! - meet Mawson MP, Leon Bignell

LOOK OVER HERE!… Meet Mawson MP, Leon Bignell, Minister for Tourism, Recreation and Sport

 

“The OzFeather is still going well after 4-5 years, thanks very much…” the Minister for Tourism / Minister for Recreation and Sport recently wrote via Facebook.

 

“They’re perfect for street corner meetings.”

 

So, why do feather banners rate strongly when visibility matters?  Because BEING SEEN is the key.

 

Do you want to be hidden by parked vehicles or passing buses & trucks?  No, of course not!

 

Did you know that the height of trucks is often around 4 metres?  If they drive past regularly, any smaller teardrop or flag banners are constantly being obscured.

 

Are you paying for advertising that isn’t being seen?

 

Can your customers REALLY see you (and especially when driving past)?

 

Are you bold, bright, and vivacious?!!?

 

OzFeathers’ banner nylon is so bright, the colours are visible at over 400 metres away.  That’s much further than just across the street… that’s half way down the road!

 

Why not join in the current debate on “which design will suit this country-located Library?”  https://www.facebook.com/ozfeathers

 

WHICH is your pick?

WHICH is your pick?

 

If your customers regularly tell you, “I didn’t know you were here!” then your current visual advertising is letting you down, and possibly LOSING business for you.

 

Remember the words of John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

WHERE DO FEATHER BANNERS GO TO DIE?… and other interesting questions.

 

Why should they die when you only bought them 6 months ago?!

 

Perhaps the weather conditions are extreme.  Maybe the fabric isn’t intended for harsh winds.  Or, could it be… your flag banners are the INDOOR variety?

 

True.  Some fabrics aren’t strong enough to withstand months and years of outdoor use.

 

If teardrop or sail banners are NOT made from 200 denier SolarMax, then treat them with kid gloves, or they will wear out quite quickly.

 

Because OzFeathers’ feather banners are made using SolarMax flag nylon, your next question might be…

 

FLAG REPAIRS? – easy peasy. 

Just mail your SolarMax banners back and we’ll “operate” on them pronto.  If they’re beyond repair (not everything lasts forever) we’ll offer free advice.

 

FREE Repair Service in the first 12 months!

 

Here’s an example of a severely damaged flag banner which required major surgery, but we swiftly had the patient returned to full-time work in less than 48 hours.

 

Damaged?  Don't throw - REPAIR, and extend a life!

Damaged? Don’t throw – REPAIR, and extend a life!

 

HOW DO I CHOOSE MY BANNER COLOURS?

Why not let us do all the hard work for you – this is our specialty from over 40 years’ experience in marketing and advertising.

 

Or, if you have design flair yourselves, consider these…

 

  • OzFeathers’ flag nylon colours (outside in sunlight) are truly bolder & brighter than on a computer screen.
  • Colours from the “Cool” side of the colour wheel are more resilient than “Hot” colours.
  • Check other colours in & around your location then look for contrasts.
  • Keep It Simple, Stupid – sorry, that’s the ad man’s mantra, the K.I.S.S. principle
  • What message should you use? – again, think K.I.S.S.  A single bold message has stronger impact than a detailed story.

Still unsure?

 

Just tell us your favourite colours, what services or products you offer and we’ll do the rest.

 

Feathers SHOULD be bright - attracting attention!

Feathers SHOULD be bright – attracting attention!

 

If you now have other questions about flags, feathers or banners in general, time to check out our FAQ page.

 

Answer wasn’t there?

 

Send a Contact Us Enquiry Form with as many details as you like, and one of us will nut it out for you!

WHEN IS A FLAG NOT A FLAG? WHEN IT’S A FEATHER BANNER!

 

Are you confused by the many names?  What exactly is a teardrop banner, flag banner, sail flag, feather banner, Bali flag, bowhead banner, blade banner, kite flag?

 

Each style has a unique function, and while many are often imported from Asia then cheaply printed in Australia, knowing the key differences can SAVE lots of money and frustration.

 

Teardrop banner, sail flag, bowhead, and blade banners can often be FLAT, held taut against the wind, and aimed at containing a lot of fine-print information.  Perfect for indoors alongside a display stand at a Trade Show.  Printed on polyester.  Not ideal for heavy-weather conditions.  Best for short burst promotions.

 

Flag banner, feather banner, Bali flag, kite flags work as they suggest – like flags, to cause active movement in the wind, to flap and wave with an inviting motion.  This requires WIND, so use this style outdoors where the wind is free.

 

There’s also indoor fabric and outdoor fabric.

 

Polyester (indoor) versus flag / nylon polymer (outdoor)

Where thinner polyester fabric is used in windy conditions the fabric threads quickly break down and lifespan is greatly reduced.  This won’t be a problem if the promotion / marketing time frame is a few weeks to a few months.

 

(Bali flags are exactly as they suggest – used in tropical Bali and traditionally made from highly-degradable, cheaper cotton.  Replace these often as cotton does not cope well in Australian conditions.)

 

Flag nylon / “SolarMax” has long been preferred for extended-life outdoor usage, as the fabric is four times thicker, and is pre-treated during milling to specifically withstand serious wind, UV-rays and rain.

 

Digital printing versus full-sewn applique

Drawing polyester fabric through a print machine is a relatively swift process.  Inks are drawn through the material to the reverse side, and SOME loss of colour density (paler) may be detected (example below left).  Printers overcome this lack of penetration by using thinner material which allows designs to be visible through the cloth on the reverse side.  However, thin fabrics don’t have long lives as flags or waving banners.

 

Are you paying for one-sided colour?

Are you paying for one-sided colour?

 

Flag nylon threads are pre-dyed BEFORE being cut and then sewn in full-applique method, so colour concentration is guaranteed 100% from BOTH sides (example above right).  Sewing all the components of the design together also offers a deeper colour mix, and messages are highly visible at greater distances.

 

OzFeathers ONLY use heavier-duty flag nylon specifically for the 100% brightness of colour plus toughness of construction for longer periods.  Appliquéing with SolarMax fabric also allows for regular maintenance – including being washable on Gentle Cycle in the washing machine to keep colours bright and fresh.

 

If lots of detail with indoor or short lifespan usage is best-suited to your needs, then printed teardrop banners, sail flag, bowhead and blade can be a quick solution.

 

However, when your ultimate aim is for DAILY hard work, in all-weather conditions, and to get your business NOTICED (not missed) by using vivid colour and movement, then only feather banners from flag nylon can achieve these aims.

 

Do YOU want to be NOTICED??!

Do YOU want to be NOTICED??!

 

We’d be happy to share examples of our many test pieces (the proof really is in the pudding!), simply email we’ll confidently answer all your questions.