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Monthly Archives: December 2013

Kite Lady may be Quiet but OzFeathers’ Feather Banners are still LOUD in France!

 

When the phone rings and a voice asks “Is that Kite Lady?” it’s very tempting to say “She’s not here anymore.”

 

Three Phases of Kite Lady

Three Phases of Kite Lady

Not… GONE as such, but, moved on.

 

Instead, I now design visual advertising known as street marketing banners.

 

 
Hence our tagline "Brilliant marketing banners".  (The brilliance actually comes from how I use the fabric to produce a stunning stained-glass-window effect)
 

 

The focus is to create memorable, unlikely-to-be-forgotten-in-a-hurry designs which will also make businesses and community events extremely interesting to those mildly-curious onlookers.  Passers-by just can’t HELP themselves!

 

Work begins with a concept idea. Often the customer has photos to share, which help start the process.  Here’s an example which came in from France.

 

Gisèle & Patrick offer a unique and specialised photography service, taking aerial images via a camera which is lifted overhead by their kite.

 

Known as, simply enough, Kite Aerial Photography, it’s a relatively easy & inexpensive way to catch the bird’s-eye-view shot.

 

Patrick presented three photos in email that he wanted incorporated in his feather banner design.

 

The basis of the design

The basis for design drawings – customer’s own photos.

 

The first challenge was to create suitable images from the highly-detailed photos from Patrick.  Too much detail can “lose” the message and that camouflage jacket needed a lot of work!

TOO MANY COLOURS!

TOO MANY COLOURS!

 

The camera became a quick-to-recognise concept.

 

Quick-to-recognise camera, drawn from the photo supplied

Expertly drawn from the photo Patrick supplied

 

I then submitted a selection of design ideas to Patrick via email for his comments / changes.

 

Patrick's THREE key images

Patrick’s THREE key images

Only sewing offers such brightness.

Only sewing offers such brightness.

He and Gisèle made their decision, and sealed their order.

 

Their all-Australian-made flag banner has now arrived in Pancé, south-west of Paris, in plenty of time for Christmas.

 

  Only two weeks from start to finish.

 

Zoom in on the shutter!

Zoom in on the shutter!

 

 

And all done using Google Translate, since I speak about ten words of French, while Patrick’s English is slightly more extensive.

 

 

 

 

 

Conclusion?  There is no such word as “can’t” in business… the first question should always be, “how?

McLaren Vale Business Expo to showcase OzFeathers’ colourful feather banners.

 

Feather banners will again draw in the crowds for this year’s event, where local businesses display their services & produce at Hardy’s Tintara Winery located in McLaren Vale’s Main Street, organised annually by the McLaren Vale Business Association.

Tintara entrance

FREE ENTRY… here!

Linda Sanders’ designs add stunning splashes of colour, which are guaranteed to stop traffic in its tracks.  Exactly what’s needed when the building is well-hidden behind the lush gardens.

 

Now, consider your own business.

Take a look at your frontage from across the street.

See it as your customers view it.

 

Does it POP!?  Or, are you blending in with everyone else?  Do you look ‘inviting’, or have you an appearance of ‘arms folded, not interested’?

 

Choosing the right style of banner is important towards advertising which WORKS.

 

… Flat teardrop banners don’t wave at traffic, so when the wind blows the wrong way, these banners become invisible!

 

… Fabric which is satin-shiny presents a hard-to-read effect in sunlight, and messages seem to disappear from the high-reflective glare.

 

… See-through printed polyester often shows messages as pale, becoming hardly noticeable to fast-paced traffic.

 

Why do OzFeathers GLOW in sunlight?

Why are these feather banner messages so BOLD and SPECTACULAR?

What’s so special about how they wave?

 

Answer? = the right design with the right fabric produces desired results.  Your bottom line results.  Advertising results which are measurable!

Ground display

Just a puff of wind and POP! Be SEEN.

 

Not all banners are created equal, and to be sure you’re looking at the RIGHT banner choice, ask yourself…

 

  • Will traffic see flat or waving better?
  • Do you want strong, bold and bright colours, or pale and hard to see?
  • Is extended life important, or are you prepared to replace every few months?
  • Would a repair service be helpful?
  • How important is it to you to shop local – Australian made?

 

OzFeathers are known to support a variety of local events; we’re locals too.

 

Desk banners

Model aircraft, model trains and now… Model Feather Banners

Always happy to talk designs with interstaters and international folks – proudly exporting great Aussie-made produce.

 

Miniature models of some of our bright designs shown here, small enough to fit on a desk!

 

 

Need more?

Call by and see our stall, 4 December 2013, from 5:30pm.  FREE entry.

Or email via the Contact us page – for honest-to-goodness service.