Feather banners will again draw in the crowds for this year’s event, where local businesses display their services & produce at Hardy’s Tintara Winery located in McLaren Vale’s Main Street, organised annually by the McLaren Vale Business Association.
Linda Sanders’ designs add stunning splashes of colour, which are guaranteed to stop traffic in its tracks. Exactly what’s needed when the building is well-hidden behind the lush gardens.
Now, consider your own business.
Take a look at your frontage from across the street.
See it as your customers view it.
Does it POP!? Or, are you blending in with everyone else? Do you look ‘inviting’, or have you an appearance of ‘arms folded, not interested’?
Choosing the right style of banner is important towards advertising which WORKS.
… Flat teardrop banners don’t wave at traffic, so when the wind blows the wrong way, these banners become invisible!
… Fabric which is satin-shiny presents a hard-to-read effect in sunlight, and messages seem to disappear from the high-reflective glare.
… See-through printed polyester often shows messages as pale, becoming hardly noticeable to fast-paced traffic.
Why do OzFeathers GLOW in sunlight?
Why are these feather banner messages so BOLD and SPECTACULAR?
What’s so special about how they wave?
Answer? = the right design with the right fabric produces desired results. Your bottom line results. Advertising results which are measurable!
Not all banners are created equal, and to be sure you’re looking at the RIGHT banner choice, ask yourself…
- Will traffic see flat or waving better?
- Do you want strong, bold and bright colours, or pale and hard to see?
- Is extended life important, or are you prepared to replace every few months?
- Would a repair service be helpful?
- How important is it to you to shop local – Australian made?
OzFeathers are known to support a variety of local events; we’re locals too.
Always happy to talk designs with interstaters and international folks – proudly exporting great Aussie-made produce.
Miniature models of some of our bright designs shown here, small enough to fit on a desk!
Call by and see our stall, 4 December 2013, from 5:30pm. FREE entry.
Or email via the Contact us page – for honest-to-goodness service.
While they’re known as flag banners everywhere else, amongst kite flyers in UK, the feather banner is a symbol of “I’m here! See me now!”
Teaching workshops are regularly offered to members of the White Horse Kiteflyers Club, and with the help of President Arthur Dibble (plus dedicated Committee members, Don Baggett and Janet & David Robinson) arrangements for a workshop for feather banners started in September 2012.
October 2013 participants for the “Purple Lady Workshop” began wandering in to the workshop room of St Joseph’s Catholic College (Swindon) at 9am, well before the official start of 9:30am.
Twenty seven feather banner kits had been transported 12000 miles from OzFeathers’ cutting studio in Willunga, South Australia, with each banner requiring up to 20 pieces of pre-cut flag nylon. The Purple Lady had to be sure that everyone received all the right pieces.
Introductions done, and… let’s begin!
Instructions were powerpoint-presented on a projector, hot-dot welding tools were plugged in, patterns were handed out… and… it was all systems GO!
Participants had to match pre-cut fabric pieces in the right order to their patterns.
With numerous colour schemes this meant everyone had to guard their work stations closely.
Mustn’t lose any of the tiny pieces!
The youngest participant was just 9 years old.
The oldest was… well, they qualified for a Seniors’ free-travel bus pass, say no more.
All the workshoppers switched from hot irons to sewing machines by the close of Day One.
Zig zag seams and back-tacking from some fast-workers meant the banners swiftly took shape.
In truth, this was Linda’s first adult-teaching workshop, and so far the only one where sewing machines and soldering irons were to be used.
Amazingly, not one injury. (Not that we heard of!)
There may have been some dropped stitches, and the occasional “Oops!” as shuttles ran hot and bobbins ran out of thread.
All in all, a hive of jolly activity.
Two design patterns had been proposed, which would suit all levels of sewing skills.
The “Lattice” design consisted solely of straight seams.
(Nine of the twenty seven banners were this easier variety, and every single one was completed with a minimum of fuss.)
The second pattern chosen was a modified version of Linda’s “China Lady” design, where the smallest pieces were circles of just 2cm diameter.
(Sewing tiny circles can be a nightmare – it’s quite a challenge to make sure stitching is both neat and effective.)
Seven colour schemes were offered for “China Lady” and four colour schemes for the “Lattice”.
The workroom mood soared as the banners started taking shape and we’re convinced it was all due to the brightness of the colours.
As each sewing machine was switched off and packed away, completed banners began walking outside.
Time for the final showdown (and photo opportunity) to the delight of passing traffic.
So, why was this was known as “Purple Lady Workshop”??
Linda’s favourite colour happens to be purple!!
What a huge surprise it was for her to see everyone on the first morning in their matching work “uniforms”!
To sum up, by the end of her UK-stay, Linda had
- enjoyed a kite flying weekend in Lechlade
- gasped at the wonders of Stonehenge
- joined in the Lord’s Prayer in Salisbury Cathedral
- operated a canal lock at Aldermaston (and hitched a short ride on a narrow boat)
- travelled through Jane Austen country looking for Mr. Darcy
- walked on a 2000 year old Roman road, climbed up a 2600 year old iron age fort and hugged Avebury’s 4000+ year old stones
- stepped on the eye of the oldest dated limestone-chalk White Horse at Uffington
- watched a peacock saunter across the street in Lacock (the Cotswolds)
- stopped in Tiddleywink just for a photo op.
- enjoyed lardy cake in Stow-on-the-Wold
- SURVIVED the Magic Roundabout in Swindon (that’s 5 roundabouts in one)
- received her own purple workshop uniform t-shirt and commemorative coffee mugs
- sampled “mudslide” cocktails, made on-site courtesy of those early-finish banner makers
- met the Grumpy Old Gits at the Jolly Farmer Pub in Basingstoke
- Taught a 2-day workshop where everything went to plan
- Slithered through London on an open-topped double decker bus, saw a blue chicken statue in Trafalgar square, ogled the Tower of London, sailed on the Thames River and ate a burger in Sherlock Holmes’ territory.
Now, she’s back hard at work, and already planning a return journey in 2015…
Stay tuned for updates!
Where teardrop or Bali-flag banners are disposable items in suburban Adelaide, Fleurieu Peninsula users choose quality and point-of-difference.
Feather banners which are sewn from heavy duty flag nylon offer a much smaller eco-footprint than the use-and-throw-away-often printed styles.
Bright, hard-wearing colours with a low-fade ratio make that eco-footprint noticeable to a business’ bottom line. Less spent, and less thrown away.
Here’s a selection of Community-based activities (and two commercial enterprises) now HIGHLY VISIBLE from using their point-of-difference feather banners made right here in Willunga.
Kyeema CFS – the men & women you need in a hurry when your teenage son tries to burn down the house…
Willunga Football Club – team colours stand proudly at the goalposts. “Kick it to me! Kick it to me!”
W.B.T.A. – association for local businesses intent on supporting Willunga and each other
Willunga Beaute & Body – new business in the High Street, dedicated to pampering ALL the senses
South Coast Cycling Club – Get Fit, Get Competitive!
McLaren Vale Organics – Health Food expertise
People often tell us that the hard-to-see, paler-coloured, printed teardrop banners tend to fade into the background.
A couple were out driving, looking for a shop on a busy road.
Wife to husband: “I think we missed it…” ??
Husband to wife: “Not turning around, there’s a semi-trailer up my @#%&!”
Willunga’s OzFeathers – we’re for DIFFERENT!
Are you replacing your printed Teardrop or Feather Banners in LESS than SIX MONTHS because they’ve faded badly?
Then it’s time to check out the facts about this fabulous fabric (as used here at OzFeathers )
- SolarMax is 200 denier thickness (already 4X thicker than others)
- UV-inhibitor coating to HOLD colour for up to 3 years.
- Rot and mould resistant means GREAT in Australian weather (& rain!)
- Repairable – no more throwing away after accidents, less trash means smaller eco-footprint
- Colours are Dyed… not inked. Can you BELIEVE these colours in sunlight? http://youtu.be/y9jyz-kFHTs
- Average daily cost from 54¢ because they LAST LONGER!
- Remember to AVOID ripstop nylon – the fade-rate is much higher.
Banners from SolarMax, which OUTPERFORM… and STOP TRAFFIC FAST!?
Can only mean one thing and, that’s… cha-ching!
Is it a myth that any advertising is good advertising? Examples of Advertising Slogans still highlight that simple is often best.
Now, how to match your flag banner to YOUR target market?
Think of the lowest common denominator – customers seek BRIGHT, they need SHARP, they need QUICK, or they’ll not remember you.
When thinking about flags or banners for your business, here are our tips on preventing your outlay from exceeding your expectations.
- Be sure your banners are engineered to work OUTDOORS in Australian conditions. Check out these HOW TO suggestions from Mr. Eds Flags, USA… http://www.mredsflags.com/articles-care.html
Wherever the weather can be hot, cold, wet, dry, look for fabric which has been thoroughly tested in all Australian conditions.
Ask for 200 denier SolarMax - it’s the most durable flag nylon in Australia for feather banners, and used exclusively on ALL OzFeathers feather banners.
Avoid ripstop nylon and 50 denier spun-polyester as they have a higher fade-rate.
- Focus on IMPACT messages; don’t try to list everything on your shelves
Traffic whizzes past every day. They are all potential customers who won’t see what’s behind your windows. Reduce the confusion by displaying LARGE, simple messages, either the business name or your key products or services.
This is where SIZE MATTERS.
- Waving feather banners need to be BRIGHT and ACTIVE.
Avoid using muted tones. Select vibrant colours which CLASH with one another. You want to ATTRACT ATTENTION to yourselves, right? Stop hiding behind a pale, ho-hum sign. JUMP into the traffic’s consciousness. Be memorable.
- Effective art need not be the WHOLE image. A HINT or a GLIMPSE still stuns!
Imagine you’re shown only a corner of a recognisable logo – you can feel your brain tingling with excitement as you realise, you KNOW WHAT IT IS!
The same applies to waving flag banners, where drivers or passers-by need to be TEASED; their interest needs to be PIQUED.
And for those who say “but, advertising is expensive…” consider this from Thomas Jefferson – “The man who stops advertising to save money is like the man who stops the clock to save time.”
INVEST more flag banner colour into your business and discover the pot of gold under your own rainbow.
Flag or feather banners (used correctly) become an integral part of your self-promotional advertising. “If It Is to Be, It’s Up to Me”
NOT a fixed sign.
NOT an invisible A-Frame.
NOT a been-there-forever piece of furniture.
COST is quite different from VALUE.
Cost is what you spend… to buy something.
Value is what the purchase then GIVES BACK.
Here’s Spike, giving back both value and immeasurable fun –
(Yes… Spike is available for hire for functions.)
When shopping, do you look for CHEAP first? Then you find that QUALITY is what you’ll use more often? Quality will make you FEEL BETTER. The feel-good will be remembered longer than the how-much-was-it?
Here’s the key to finding VALUE in GREAT advertising…
Close your eyes.
Walk around in your own space. It’s familiar to you. Walk around items you know that exist. You see them every day.
Now, have someone move a key piece of furniture – keep your eyes closed – now make that same walk-around.
No longer familiar surroundings. You’re astutely aware of something NEW, so you pay careful attention to what and where it is.
This is how you want your customers to perceive you.
Something new to see.
Just like Kuitpo Forest (Mt. Compass) Strawberries did – now EVERY car travelling from Adelaide to Victor Harbor knows exactly where they are, right?
Cost vs. value?
Outlay $100 on a local newspaper ad. (viewed once by a handful), producing 5 responses, total sales of $100. Net result is 0%
Outlay $12,000 on a well-made TV-commercial and $20,000 on air-time (limited, it’s not forever), producing 200 responses, total sales $40,000. Net result is a once-only 25%
Outlay $400 (ave.) on a feather banner, visible to all the cars driving by every single day (lasting up to 3 years). That’s over 30,000 cars and minimum of 60,000 eyes per year. All for one spend.
A quality-designed feather banner, less than $500, offering guaranteed every day viewing, come rain or shine, for every hour your business is OPEN, for up to 3 years, touching ALL age and taste demographics, and not once asking for days off, sick pay nor annual leave… who wouldn’t?
Now define Cost vs. Value
Cheap vs. Quality
Negative (going backwards) results vs. high return on investment (ROI)
If the public don’t know you’re there, and have no idea what it is you offer… WHY?
- December 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- October 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- February 2011
- January 2011
- December 2010