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LOOK WHO USES A FEATHER BANNER – The Hon. Leon Bignell MP, ALP Member for Mawson
The Hon. Leon Bignell, MP for Mawson SA, features his feather banner at all his outdoor meet-and-greet sessions, and is so happy, he sent us this photograph to prove it.
LOOK OVER HERE!… Meet Mawson MP, Leon Bignell, Minister for Tourism, Recreation and Sport
“The OzFeather is still going well after 4-5 years, thanks very much…” the Minister for Tourism / Minister for Recreation and Sport recently wrote via Facebook.
“They’re perfect for street corner meetings.”
So, why do feather banners rate strongly when visibility matters? Because BEING SEEN is the key.
Do you want to be hidden by parked vehicles or passing buses & trucks? No, of course not!
Did you know that the height of trucks is often around 4 metres? If they drive past regularly, any smaller teardrop or flag banners are constantly being obscured.
Are you paying for advertising that isn’t being seen?
Can your customers REALLY see you (and especially when driving past)?
Are you bold, bright, and vivacious?!!?
OzFeathers’ banner nylon is so bright, the colours are visible at over 400 metres away. That’s much further than just across the street… that’s half way down the road!
Why not join in the current debate on “which design will suit this country-located Library?” https://www.facebook.com/ozfeathers
WHICH is your pick?
If your customers regularly tell you, “I didn’t know you were here!” then your current visual advertising is letting you down, and possibly LOSING business for you.
Remember the words of John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
WHERE DO FEATHER BANNERS GO TO DIE?… and other interesting questions.
Why should they die when you only bought them 6 months ago?!
Perhaps the weather conditions are extreme. Maybe the fabric isn’t intended for harsh winds. Or, could it be… your flag banners are the INDOOR variety?
True. Some fabrics aren’t strong enough to withstand months and years of outdoor use.
If teardrop or sail banners are NOT made from 200 denier SolarMax, then treat them with kid gloves, or they will wear out quite quickly.
Because OzFeathers’ feather banners are made using SolarMax flag nylon, your next question might be…
FLAG REPAIRS? – easy peasy.
Just mail your SolarMax banners back and we’ll “operate” on them pronto. If they’re beyond repair (not everything lasts forever) we’ll offer free advice.
FREE Repair Service in the first 12 months!
Here’s an example of a severely damaged flag banner which required major surgery, but we swiftly had the patient returned to full-time work in less than 48 hours.
Damaged? Don’t throw – REPAIR, and extend a life!
HOW DO I CHOOSE MY BANNER COLOURS?
Why not let us do all the hard work for you – this is our specialty from over 40 years’ experience in marketing and advertising.
Or, if you have design flair yourselves, consider these…
- OzFeathers’ flag nylon colours (outside in sunlight) are truly bolder & brighter than on a computer screen.
- Colours from the “Cool” side of the colour wheel are more resilient than “Hot” colours.
- Check other colours in & around your location then look for contrasts.
- Keep It Simple, Stupid – sorry, that’s the ad man’s mantra, the K.I.S.S. principle
- What message should you use? – again, think K.I.S.S. A single bold message has stronger impact than a detailed story.
Still unsure?
Just tell us your favourite colours, what services or products you offer and we’ll do the rest.
Feathers SHOULD be bright – attracting attention!
If you now have other questions about flags, feathers or banners in general, time to check out our FAQ page.
Answer wasn’t there?
Send a Contact Us Enquiry Form with as many details as you like, and one of us will nut it out for you!
WHEN IS A FLAG NOT A FLAG? WHEN IT’S A FEATHER BANNER!
Are you confused by the many names? What exactly is a teardrop banner, flag banner, sail flag, feather banner, Bali flag, bowhead banner, blade banner, kite flag?
Each style has a unique function, and while many are often imported from Asia then cheaply printed in Australia, knowing the key differences can SAVE lots of money and frustration.
Teardrop banner, sail flag, bowhead, and blade banners can often be FLAT, held taut against the wind, and aimed at containing a lot of fine-print information. Perfect for indoors alongside a display stand at a Trade Show. Printed on polyester. Not ideal for heavy-weather conditions. Best for short burst promotions.
Flag banner, feather banner, Bali flag, kite flags work as they suggest – like flags, to cause active movement in the wind, to flap and wave with an inviting motion. This requires WIND, so use this style outdoors where the wind is free.
There’s also indoor fabric and outdoor fabric.
Polyester (indoor) versus flag / nylon polymer (outdoor)
Where thinner polyester fabric is used in windy conditions the fabric threads quickly break down and lifespan is greatly reduced. This won’t be a problem if the promotion / marketing time frame is a few weeks to a few months.
(Bali flags are exactly as they suggest – used in tropical Bali and traditionally made from highly-degradable, cheaper cotton. Replace these often as cotton does not cope well in Australian conditions.)
Flag nylon / “SolarMax” has long been preferred for extended-life outdoor usage, as the fabric is four times thicker, and is pre-treated during milling to specifically withstand serious wind, UV-rays and rain.
Digital printing versus full-sewn applique
Drawing polyester fabric through a print machine is a relatively swift process. Inks are drawn through the material to the reverse side, and SOME loss of colour density (paler) may be detected (example below left). Printers overcome this lack of penetration by using thinner material which allows designs to be visible through the cloth on the reverse side. However, thin fabrics don’t have long lives as flags or waving banners.
Are you paying for one-sided colour?
Flag nylon threads are pre-dyed BEFORE being cut and then sewn in full-applique method, so colour concentration is guaranteed 100% from BOTH sides (example above right). Sewing all the components of the design together also offers a deeper colour mix, and messages are highly visible at greater distances.
OzFeathers ONLY use heavier-duty flag nylon specifically for the 100% brightness of colour plus toughness of construction for longer periods. Appliquéing with SolarMax fabric also allows for regular maintenance – including being washable on Gentle Cycle in the washing machine to keep colours bright and fresh.
If lots of detail with indoor or short lifespan usage is best-suited to your needs, then printed teardrop banners, sail flag, bowhead and blade can be a quick solution.
However, when your ultimate aim is for DAILY hard work, in all-weather conditions, and to get your business NOTICED (not missed) by using vivid colour and movement, then only feather banners from flag nylon can achieve these aims.
Do YOU want to be NOTICED??!
We’d be happy to share examples of our many test pieces (the proof really is in the pudding!), simply email we’ll confidently answer all your questions.
HOW SOON CAN OUR FOOTY CLUB HAVE A FLAG BANNER MADE? and other interesting questions.
Our local sports club, Willunga Football Club, asked us, “how soon?”
It’s almost like the question “how long is a piece of string?” It all depends on how much bang for your buck is desired. Most times, that’s between 4 and 10 days.
We run the manufacturing process here ourselves, get the family to pitch in, all hands on deck.
Design work is handled via email 24/7, invoicing is done by email, and deliveries land on your doorstep via a reliable parcel delivery service in APD Parcel Delivery.
“How are OzFeathers Feather Banners unique?” especially when you’ve not even realised that there are major differences between teardrop and flag banner shapes.
WHAT’S THE BEST BANNER SIZE?
OzFeathers will not scrimp on WOW!-Factor and only our waving billboards are made at 75 cms wide, on 5 metre poles.
That’s serious IMPACT.
Standard printed banners are often a tiny 60cms wide, only 3 metres high. Easily lost in the traffic. Why spend your advertising dollars on something “shrimpy”?
Who wants a SMALL advertisement? NO-ONE!!
HOW LONG WILL FEATHER BANNERS LAST?
Don’t be fooled. Any flag or banner waving frantically in the wind will wear out… eventually. But, all that frantic waving is HIGHLY VISIBLE to traffic!
Traffic means customers, and that means… $ALE$.
A win-win situation.
(Advertising which works “hard”, plays “hard” and produces “hard” & measurable results.)
Tested under 24/7 conditions, our SolarMax Flag Nylon constantly averages a MINIMUM of 500 days of solid business use. Some last as much as 3 years!
Make sure you ask your banner maker “… but is it SolarMax flag nylon?”…
Willunga Football Club’s new banners were ready in just 4 days, in time for the start of their Season 2013. Another WINNING year ahead?! GO Demons!
Willunga Demons’ psychological advantage – feather banners waving them on to WIN!
CAN’T SEE THE WOOD FOR THE TREES?
Tourists to a new town often seek out the Visitor and Information Centre there.
According to Flinders Ranges Visitor Information Centre, Quorn… cars kept missing the big “i” sign!??
Their new “i” feather banner now waves at cars before they drive past, and Jillian Wilson reports, “… it’s been the best money spent as people can now visibly see where we are situated.”
No more lost tourists; what a relief.
West Australian flag banner owner describes his own like this: “Hey guys, you should check out my banner – it’s big, bold and very colourful. Everybody knows where I am on the field. ?Can’t find me? – not looking!”
These feather banners SIGN their messages!
SME business in McLaren Vale had admitted to feeling “lost” situated in a small, less-frequented group of shops. Now he reports, “People say our feather banner made them realise where we are.” Ultimately meaning… HUGE $$$ improvements to his bottom line!
Prospect City Council wrote about their own banners, “… other areas of Council are asking to USE them…” So, renting them out perhaps, to boost the coffers!?
Banners for coffee, cakes, cheese, and information? NO problem!
We received these lovely words from RSL Care SA, a care facility for Service Veterans, which sums up the real reason behind wanting a feather banner (flag sign).
“Many locals didn’t even know we were here! Now they do.”
When your own local neighbourhood doesn’t know you exist… that’s when the banners work their hardest.
RSL Care SA concluded with, “Our banner is clear & concise. It’s highly visible and easy to read.”
These are important factors when Linda Sanders designs for OzFeathers’ customers – banners must be noticeable, colourful, bright and should POP! in the sun.
“OzFeathers provide ‘old fashioned service’. They delivered what they said and within the time frame specified. We are very happy.”
When you’re next heading South to Victor Harbor from Adelaide, be sure to watch for the waving banners outside Alexandrina Cheese Company.
You’ll be driving at 100 kph, but the waving, bright blue and white designs will give you fair warning to slow down and pull in so you can sample South Australia’s Award-Winning cheeses.
Alexandrina Cheese’s proprietor, Krystyna McCaul told us, “We love our feathers, they work very hard and well for us.”
She also said, “I appreciate your frankness; tell the spy/spotter I appreciate their help!” (One of our “spies” had spotted their previous banner – now near 2 years old – which was a little worse for wear, and alerted us to its demise, so we contacted Krystyna!)
We’re happy to know that when HIGH-VIS is Top Priority, we can be sure that our feather banners will live up to their GREAT expectations.
(Anyone for coffee or cake? Check out Party Cakes Whitsunday – yummee!)
DRAGON BOATS meet BREAST CANCER PINK… result?
OzFeathers’ design team were asked to design new feather banners which would showcase the talents and strengths of the South Australian Dragon Boat Racing Team called SA Dragons Abreast, or SADA for short.
From their website, “…dragon boating is a fantastic low-impact, all-ages sport and one of the fastest growing team sports in the world!”
We were given examples of their logo, advertising pamphlets, the website & personal stories.
Their energy & enthusiasm, and the all-encompassing pinkness were contagious, and spurred us on in our work.
Have a peek at how we start with very little, then the steps we take to work towards the conclusion.
Pretty in Pink – how we started
The SADA flag banners needed to reflect their past and present members’ courage and determination, but also appear strong and convincing in the eyes of their opponents.
It’s a RACE, after all!
With the added challenge of international competitions, we wanted their banners to amaze and impress, while at the same time, cause a buzz of Cancer awareness.
Creating the BUZZ for SADA
Everyone’s now rooting for SADA including all whose lives have been touched by Breast Cancer.
Want to see a short video so you can help spread the news? – feel free to Like & SHARE.
Let’s give Cancer the Boot.
NEON SIGN or BILLBOARD? Waving Flag & Feather Banners act like both!
Want to be SEEN by thousands, but don’t want the expense of a neon sign?
With hundreds of cars passing your store every day, are you thinking, “If I have a large enough sign, everyone will SEE me!” ??
Being seen for LOW CO$T can still be done. Here are two easier solutions which are
- Quick to achieve.
- Inexpensive
- Low-maintenance
- Much-less-stress.
First – turn your car into a moving billboard. (Have you seen ours?)
The feather-mobile!
NO Council Development fees required.
NO power bills every quarter.
NO annual inflation worries.
NO daily maintenance – only the occasional wash.
Years of active (bright) exposure.
(Tip – don’t do anything untoward or everyone will SEE you!)
OzFeathers’ car was expertly converted by Sign Boys of McLaren Vale – all we gave them was a logo idea.
Alternatively, if you’re not permitted to SPLASH PAINT over all the exterior walls of your building, you could add large splashes of waving flags – colour the area outside your building, just like Hilltop Pet & Aquariums.
What do you mean, “still can’t see you…” !?!
Flag banners (often mistakenly called “Bali Flags”) don’t need to stay in one spot. They’re colour that’s transportable!
Traffic SEE these banners at a massive 5 metres tall (sure, it sounds BIG, but… isn’t BIG what you really need?!) which weigh less than a 2 litre bottle of milk.
When SIZE matters…
Maintenance? = a light wash every few months.
Less than you’d wash your car.
Strength? = tough enough to withstand rainy days.
In fact, let the rain wash them clean!
Cost? = one espresso per week, average.
Could you cope with one less coffee a week?
Lifespan? = extra-long-life when SEWN (better than printed).
How easy!?
Reliable, stunning, noticeable advertising.
No weekly or monthly bills.
No sick leave, no long lunch breaks.
No Call Centre salespeople trying to offer new deals.
No design or art skills required – OzFeathers’ have design wizards to do all that.
As Oscar Wilde is famously known to have said:
“The only thing worse than being talked about is not being talked about.”
Is it time to start tongues wagging about YOU?