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DRAGON BOATS meet BREAST CANCER PINK… result?

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OzFeathers’ design team were asked to design new feather banners which would showcase the talents and strengths of the South Australian Dragon Boat Racing Team called SA Dragons Abreast, or SADA for short.

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From their website, “…dragon boating is a fantastic low-impact, all-ages sport and one of the fastest growing team sports in the world!”

 

We were given examples of their logo, advertising pamphlets, the website & personal stories.

 

Their energy & enthusiasm, and the all-encompassing pinkness were contagious, and spurred us on in our work.

 

Have a peek at how we start with very little, then the steps we take to work towards the conclusion.

Pretty in Pink - how we started

Pretty in Pink – how we started

 

The SADA flag banners needed to reflect their past and present members’ courage and determination, but also appear strong and convincing in the eyes of their opponents.

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It’s a RACE, after all! 

 

With the added challenge of international competitions, we wanted their banners to amaze and impress, while at the same time, cause a buzz of Cancer awareness.

 

Creating the BUZZ for SADA

Creating the BUZZ for SADA

 

Everyone’s now rooting for SADA including all whose lives have been touched by Breast Cancer.

 

Want to see a short video so you can help spread the news? – feel free to Like & SHARE.

 

Let’s give Cancer the Boot.